Nexu was selected by Roshan Telecom to provide carrier grade electronic distribution of prepaid products for Afghanistan. eFresh™ plays a central role in one of Afghanistan’s greatest success stories, represented by Roshan as a catalyst for economic growth in the country.
Nexu provides the technology that powers the electronic distribution of mobile recharges for Roshan Telecom, Afghanistan’s leading telecommunications provider. With over 6.5 million active subscribers and a network that covers more than 287 districts and cities in all of the country’s 34 provinces, Roshan counts on the flexibility of eFresh™ as a dedicated distribution platform for mobile recharges.
With its dedicated eFresh™ servers located in their own facilities, Roshan leverages eFresh™’s flexibility and robustness to distribute products using a combination of SMS and USSD communications and also provides the eFresh™ API to third party companies for integration, seeking to fully capture the value of their distribution network.