Nexu’s eFresh™ implementation team works with One Prepay (OPP), the UAE’s largest electronic products distributor, to create and manage a broad platform that enables sales of dozens of seamlessly integrated products right at the customers’ Point of Sale (POS) terminals across very large retail networks.
Thanks the flexibility of its design, it is easy to integrate a wide range of products to our platform, making eFresh™ a solution that adds value to any retail location by bringing the most popular products (such as mobile top-ups, VoIP cards, international mobile top-ups, transit, toll roads and airline vouchers, and several other eVoucher products), thus increasing the locations’ foot traffic and sales of all other goods.
With eFresh™’s API and test environment, product suppliers as well as large retailers can readily integrate with our platform to distribute their electronic products.
In the UAE, eFresh™ plays a central role in the successful integration of dozens product providers to enable distribution of a wide range of goods and services, thus increasing the locations’ foot traffic and sales of all other goods.
PIN Batching and Online PIN Printing are key success factors in the UAE market and are among the many features that set eFresh™ apart from the competition.
eVouchers, or airtime PINs printed on thermal paper, are a product sought by women and VIPs who typically won’t share their phone number with a cashier to allow processing of a direct topup. Instead, they prefer the privacy of buying a PIN that allows them to reload their airtime credit.
eFresh™ provides a key advantage to One Prepay as it gives merchants the option of storing PINs in the POS memory or printing them on demand. Batching of PINs makes the transaction extremely fast as it dramatically reduces the need for communication with the server. On the other hand, on-demand pins enables retailers to have constant access to high-denomination pins and other slow-moving products.
The eFresh™ system was key to allow OPP win Etisalat’s “Best ESP” Award three years in a row. Etisalat is the UAE’s leading mobile communications carrier.
Electronic Products Distribution
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